Yasekwa ngo-1993 ngubhuti uTom noDavid Gardner, iMotley Fool iye yanceda izigidi zabantu ukuba zifikelele kwinkululeko yezemali ngewebhusayithi yethu, iipodcasts, iincwadi, iikholamu zamaphephandaba, iinkqubo zikanomathotholo kunye neenkonzo zotyalo-mali lwepremiyamu.
Yasekwa ngo-1993 ngubhuti uTom noDavid Gardner, iMotley Fool iye yanceda izigidi zabantu ukuba zifikelele kwinkululeko yezemali ngewebhusayithi yethu, iipodcasts, iincwadi, iikholamu zamaphephandaba, iinkqubo zikanomathotholo kunye neenkonzo zotyalo-mali lwepremiyamu.
Ufunda inqaku lasimahla elinezimvo ezinokuthi zohluke kwezo zenkonzo yotyalo-mali lweprimiyamu I-Motley Fool.Joyina i-Motley Fool namhlanje kwaye ufumane ukufikelela ngokukhawuleza kwiingcebiso eziphezulu zomhlalutyi, uphando olunzulu, izibonelelo zotyalo-mali kunye nokunye.Funda nzulu
I-Starbucks (i-SBUX -0.70%) iyaqhubeka nokuphuma umva ubhubhane, nazo zonke iimpawu ezikhomba ukukhula okuthe kratya kumthengisi wekofu wehlabathi.Kulapho iinkampani ngamanye amaxesha ziyonqena.Bawenzile umsebenzi wokuqala, kwaye ngoku lixesha lokuvuna.
Kodwa ezona nkampani ziphumeleleyo ziyazi ukuba iindlela zitshintsha ngokukhawuleza, kwaye ukulindela iindlela kunokukunceda uhlale uphambi kokhuphiswano.Yiyo loo nto abaphathi besoloko bencoma ubuchule beenkampani zabo, nto leyo engeyomfuneko kumbutho othe rhwelele oneendawo ezininzi ezihambayo.
UHoward Schultz, i-CEO ebambeleyo ye-Starbucks, uyincutshe koku.Emva kokukhokela inkampani ukusuka kwi-1987 ukuya kwi-2000, wabuya njenge-CEO kwi-2008 xa inkampani ibonakalisa uxinzelelo ngokungenzi utshintsho ukuhlangabezana nemfuno ngexesha le-Great Recession.Uthathe umhlala phantsi ngo-2017 kodwa wabuyela kumjikelo wesithathu ngo-2022 kwaye wakhawuleza waqonda ukuba inkampani kufuneka iphinde izenzele.
Ngexesha lenkomfa ye-Q1 ekuqaleni kwale nyanga, ukhuphe i-teaser apho waxelela abaphulaphuli ukuba "ufumene udidi olutsha oluqinileyo, oluguqukileyo kunye neqonga lenkampani elingafaniyo nantoni na awakhe wadibana nayo" emva kokuba i-Starbucks ilahle imveliso kwiveki ephelileyo.Ngaba le "yinguqu" yokwenyani yenkampani?
I-Starbucks yenze isibhengezo esikhulu ngoLwesibini, nge-21 kaFebruwari, kwaye kwafumaniseka ukuba...i-olive oil.I-Starbucks ibiza umgca wayo omtsha weziselo Oleato.Iimveliso ezintlanu zeprimiyamu, ezishushu kwaye zibandayo, ziya kufumaneka kwiivenkile ze-Starbucks kwezi nyanga zimbalwa zizayo.
Ngokucacileyo, ukongeza icephe lamafutha omnquma kwikofu yakho yasekuseni akuyi kusebenza.Abaphuhlisi besiselo e-Starbucks beze nendlela echanekileyo yokongeza ioyile yomnquma egqibeleleyo kumdibaniso wekofu ochanekileyo.“Ukufakwa kubaluleke kakhulu,” utshilo uAmy Dilger, umphuhlisi wesiselo okhokelayo eStarbucks.
Lo mgca mtsha undikhumbuza ngeenzame zeRH kubunewunewu.U-Schultz ubonise ingqokelela, ekwabandakanya iividiyo zefashoni, kwisidlo sangokuhlwa sabantu abadumileyo ngexesha leVeki yeFashoni yaseMilan.Kubonakala ngathi kukho umkhwa omtsha wokuba iinkampani zifiphaze imigca phakathi kweemveliso ezizinikezelayo kunye namava abawanikezayo.
I-Starbucks isebenzise ulwazi oluphezulu oluphezulu lokuqalisa ukuqaliswa, ichaza iindawo zomnquma ezikhethiweyo eSicily, kubandakanywa nemvelaphi ekhethekileyo yezinto eziphilayo, ukulima kunye neendawo ezithile ezikhulayo, kunye nomgangatho ophezulu weembotyi zekhofi ze-Arabica ezisetyenzisiweyo.Nangona kumnandi, kukho iibrendi ezininzi ezibandakanyekayo.
U-Schultz, okwangoku, uye wabonisa ngokuphindaphindiweyo ukuba ingcamango ye-Starbucks ivela kuhambo oluya e-Italy ngo-1983, kwaye yena ngokwakhe waphefumlelwa ngohambo oluya e-Italy ngendlela efanayo.Iimvakalelo, ewe, ngaphezu koko?Masilinde sibone.
Izinto ezininzi bezihamba kakuhle kwi-Starbucks mva nje, kwaye ayisiyonto intsha le.Ikhonkco lezindlu zekofu zaqala zathatha isabelo semarike, phantse ngesandla esinye senza imarike yayo, eye yaba lishishini lezigidigidi zeedola.I-iteration yayo elandelayo yayiza kuba "yindawo yesithathu" apho abantu banokunxulumana ngaphandle komsebenzi okanye ekhaya.Ngoku ingene kwinqanaba elilandelayo lophuhliso ligxile kwi-digital age, inikezela ngeendlela zokuthenga ezifanelekileyo ngakumbi kunye neemodeli zokulungiselela iziselo.
Isicwangciso sabathathi-nxaxheba abaninzi siqala ngeendlela ezahlukeneyo zokuodola idijithali, ukuya kwifomathi yevenkile yedijithali, kubandakanywa iivenkile zokuthatha, kunye nokuphucula ngakumbi izixhobo zenkonzo ekhawulezayo.Ukuqaliswa komgca ohluke ngokupheleleyo weziphuzo zihambelana nendawo entsha yokuguqula i-Starbucks.
U-Schultz unokuba ngumntu ofanelekileyo kolu tshintsho lwamva nje, kodwa ngo-Epreli 1 uya kunikezela ngeentambo ze-CEO kuLaxman Narasimhan.U-Lux ube "yi-CEO entsha" ukususela ngo-Okthobha, ngokukaSchultz, kwaye wayethule ngokumangalisayo kwiinyanga zakhe zokuqala emsebenzini.Dibana neStarbucks.USchultz ulungiselela isigaba esilandelayo, kwaye siza kube siqhelana nabaphathi abatsha abaphezulu ngaphambi komnxeba olandelayo wokufumana umvuzo.
Abaninizabelo kufuneka bahlale bejonge iimveliso ezintsha kunye nezibhengezo zenkampani, ngakumbi xa abaphathi bebabona njengento enkulu elandelayo.Kuqala nje, oku kusibonisa apho inkampani ibheka khona kwinkqubo yokuhlaziya.Oku kubalulekile ukuqondwa njengomnini sabelo okanye xa ucinga ngokuthenga izabelo.Kodwa nangaphandle kotshintsho olukhulu, abatyali-zimali banokuziva beqinisekile ngamathuba e-Starbucks.
Ngokwenene, ndibona oku njengenyathelo elihle njengoko etshela abatyali-mali ukuba uzimisele ukucinga ngaphandle kwebhokisi kwaye athathe ingozi ngento enesibindi.Ukubuyela kwimbono yokuba akukho nkampani iphumeleleyo iphumle kwi-laurels yayo, isixelela ukuba nangona ubukhulu bayo kunye nembali, i-Starbucks isagxininise kwizinto ezintsha kunye nokuphucula.Nokuba sithini isiphumo sokukhutshwa, ndiqhwabela izandla i-Starbucks ngokunyusa umdlalo wabo.
UJennifer Cybil akanazo izikhundla kuzo naziphi na izitokhwe ezikhankanywe ngasentla.I-Motley Fool inesikhundla kwi-Starbucks kwaye iyayincoma.I-Motley Fool incoma i-RH kwaye icebisa oku kulandelayo: I-Starbucks April 2023 $ 100 ukhetho olufutshane lomnxeba.I-Motley Fool inomgaqo-nkqubo wokubhengeza.
*Ingeniso engumndilili kubo bonke abathunyelwe ukususela ekudalweni.Iindleko ezisisiseko kunye nemveliso zisekelwe kwixabiso lokuvala losuku lwangaphambili lokurhweba.
Tyala imali ngcono ngeMotley Fool.Fumana iingcebiso zesitokhwe, iingcebiso zeepotfoliyo kunye nokunye ngenkonzo yeprimiyamu yeMotley Fool.
Ixesha lokuposa: Jul-06-2023
